SNP's ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024.
Impact of Donors
We thank you and need you!
Donors and volunteers make the mission and work of Seafood Nutrition Partnership (SNP) possible. We thank you for supporting our work with your time, treasure and talents. We cannot do this critical work without you and together we will continue to increase seafood consumption in the U.S.!
Fall in Love With Seafood Campaign
Throughout the Fall in Love with Seafood campaign, Seafood Nutrition Partnership and our partners will educate consumers that seafood is a protein with health benefits they can enjoy and count on every day. The campaign includes social media assets and messages, digital media outreach, public relations outreach, and earned media. We invite you to join and support this campaign here.
outreach & education for point of purchase
SNP recently boosted top retail RDNs’ understanding of sustainable seafood by 86% with new resources on how to buy sustainable seafood. RDNs are the in-store experts consumers turn to for nutritional advice, so as we increase their knowledge, educating them on certifications to look for, species available and the ease of preparation, they in turn directly advocate for increased seafood purchases.
Annual Report
- 675 Million: Total Communications Impressions
- 26,000+: Registered Dietitians Reached To Date
- 52: Non-profits and seafood industry supporting organizations collaborated as part of the Seafood4Health Action Coalition alongside 10 retail partners
- 42: Seafood companies joined the National Seafood Council Task Force to encourage industry peers to support America’s Seafood Campaign
2024 Program Sponsorship Opportunities Now Available!
Partner with SNP to help consumers and health influencers understand and experience the nutritional benefits of seafood.
SNP News
SNP Unveils New Direct-to-Consumer Seafood Program
SNP has launched a new digital program to help consumers have greater access to high-quality seafood wherever they live in the country.