As consumers, most of us struggle to figure out what’s considered “good” to eat these days. There’s a glut of nutrition information circulating online, and even experts have differing viewpoints. What about seafood – should I choose wild-caught or farmed seafood? Linda Cornish, SNP founder and president, weighs in on seafood sourcing.
Impact of Donors
We thank you and need you!
Donors and volunteers make the mission and work of Seafood Nutrition Partnership (SNP) possible. We thank you for supporting our work with your time, treasure and talents. We cannot do this critical work without you and together we will continue to increase seafood consumption in the U.S.!
EAT SEAFOOD AMERICA! CAMPAIGN
The Eat Seafood America! campaign is a unifying consumer-facing campaign to encourage Americans to buy and eat sustainable seafood for health and to support the U.S. seafood community affected economically from COVID-19. The campaign includes a combination of campaign assets and messages, digital media outreach, public relations outreach, and earned media. We invite you to join and support this campaign.
outreach & education for point of purchase
SNP recently boosted top retail RDNs’ understanding of sustainable seafood by 86% with new resources on how to buy sustainable seafood. RDNs are the in-store experts consumers turn to for nutritional advice, so as we increase their knowledge, educating them on certifications to look for, species available and the ease of preparation, they in turn directly advocate for increased seafood purchases.
- 915,902,048: Total Communications Impressions
- 800%: Return On Investment from SNP’s pilot digital marketing campaign to encourage consumers to buy more seafood at retail that reached 4 million households.
- 26,000+ Registered Dietitians Reached to Date
- Consumers were 3 to 4 times more likely to eat seafood at least twice a week after seeing the Eat Seafood America! campaign.
2023 Underwriting Sponsorship Opportunities now available!
Partner with SNP to get your company and brand in front of thousands of RDNs, industry leaders, and end consumers.
Seafood Nutrition Partnership Names Sarah Crowley to Lead National Seafood Campaign Initiative
Seafood Nutrition Partnership (SNP) is pleased to announce that Sarah Crowley has joined the organization as Vice President of Marketing and Communications. Sarah is an experienced marketing professional who began her career at Hill, Holliday advertising agency and went on to lead marketing teams