Letter from Jim Motos, 2021-Present Chair
2021 was a pivotal year for the Seafood Nutrition Partnership (SNP) and for the seafood sector as a whole. After seeing a broad coalition successfully come together as the Seafood4Health Action Coalition to amplify the Eat Seafood America! consumer-facing campaign in 2020, we saw an opportunity to scale SNP’s mission to help consumers understand the public health benefits of seafood through a National Seafood Marketing Campaign. The last national seafood marketing campaign took place over 30 years ago. In 2021 we formed the National Seafood Council Task Force to galvanize the seafood industry around the formation of such a National Seafood Marketing Campaign. I am excited about the momentum across the seafood sector for growing the awareness of the public health benefits of eating more seafood.
The value of SNP came into full focus during the pandemic as consumers rushed to learn more about the health benefits of seafood. I strongly encourage the entire seafood sector to support a National Seafood Marketing Campaign because this has the potential to revolutionize the way the seafood sector interacts with the American consumer. The seafood industry needs to tell its own story with consumers and share the wonderful progress made collectively on sustainable seafood, seafood nutrition science, and the essential value of seafood to our health, planet’s health, and future food security.
I want to thank the Board of Directors for working diligently on the SNP mission and demonstrating bold leadership in these times. I want to acknowledge SNP’s Scientific Nutrition Advisory Council chaired by Dr. Tom Brenna. Our science council is the bedrock of the work conducted at SNP and they provide the seafood industry the confidence to communicate the healthfulness of eating seafood. Last but not least, I thank all of our valued donors and partners for making our work possible.
Letter from Ms. Linda Cornish, Founder & President
2021 showed us the power of coming together and how we can impact health through seafood nutrition. I truly believe that seafood nutrition can be a solution to many of the global challenges we face today: public health, climate change, and future food security. Through our collective work, we are raising awareness of the essential role of seafood nutrition in dietary pattern advice such as the USDA and HHS Dietary Guidelines for Americans, the FDA Seafood Advice, UN Sustainable Development Goals, and Blue Food Assessment.
Evidence-based science is the foundation of SNP’s mission and work. In 2021, members of our Scientific Nutrition Advisory Council (SNAC) and staff were invited to present to the FDA regarding its seafood advice. We are grateful that our recommendations helped emphasize the strength of science on the health benefits of seafood consumption for children’s brain development. The SNAC also hosted a successful 5th Annual State of the Science Symposium for both in-person and virtual attendees.
We continued to conduct the Eat Seafood America! consumer-facing campaign launched in April 2020 to encourage Americans to buy and eat sustainable seafood for health and to support the U.S. seafood community. This campaign is supported by the Seafood4Health Action Coalition of over 45 non-profit organizations and 9 retailers. This campaign has generated over 1.6 billion impressions to date and serves as an example of a potential national seafood marketing campaign.
In 2021, SNP formed the National Seafood Council Task Force to educate the industry and policymakers on the public health benefits of eating seafood and the merits of educating American consumers on the health and nutritional benefits of eating seafood. 38 seafood companies joined the National Seafood Council Task Force to encourage industry peers to support the formation of a National Seafood Marketing Campaign.
This work is only possible through the support of our valued donors, partners, staff, and volunteer Board of Directors, Scientific Nutrition Advisory Council, Ambassadors, Seafood4Health Action Coalition, and NSC Task Force. Together we are making a positive difference in the lives of Americans through seafood nutrition. I am so thankful to be on this health journey with you!
SNP is a 501(c)3 non-profit inspiring a healthier America by empowering seafood consumption through partnerships and collaborations.
- Vision: For Americans to live smarter and healthier through sustainable seafood.
- Strategy: Build lifelong seafood consumers.
Snapshot 2021: The Year In Numbers
- 915,902,048: Total Communications Impressions
- 800%: Return On Investment from SNP’s pilot digital marketing campaign to encourage consumers to buy more seafood at retail that reached 4 million households.
- Consumers were 3 to 4 times more likely to eat seafood more often and 3 times more likely to eat seafood twice a week or more after seeing the Eat Seafood America! campaign.
- 26,000+: Registered Dietitians Reached To Date
- 51: New recipes on our website. SNP creates recipes year-round that both connect to the latest consumer trends, are timeless, and are always delicious. Did you know that these recipes are free for our partners to use?
- 38: Seafood companies joined the National Seafood Council Task Force to encourage industry peers to support a National Seafood Marketing Campaign.
- 45: Non-profits and seafood industry supporting organizations collaborated as part of the Seafood4Health Action Coalition alongside 9 retail partners
- This initiative, launched in April 2020, has more than 45 partners coming together in 2021 with a mission to help Americans stay healthy and support the working waterfront communities impacted economically by the pandemic. Eat Seafood America! reached more than 1.6 billion impressions in 2021 and had support from 9 retail partners across the country.
- A fall 2021 pilot campaign, highlighted how Seafood Is Simple. Healthy. Delicious., with collaboration with retailers across the country, resulted in 800% ROI.
The Eat Seafood America! initiative was supported by funding from the Builders Initiative, Walton Family Foundation, National Marine Sanctuary Foundation, NOAA Fisheries, HEB, Rich Family Foundation, and Chilean Salmon Marketing Council.
The Seafood Nutrition Partnership’s “Stay Strong with Seafood & Family Meals,” campaign earned a Gold Plate Award from FMI – The Food Industry Association. The campaign coordinated family meal promotional efforts with more than 45 organizations and 9 retail partners through the Seafood4Health Action Coalition toolkit, which included graphics, blog posts, and other resources geared towards family meals, reaching 83,200 individuals.
In two engaging and educational webinars, SNP (virtually) brought a select group of influential dietitians to a salmon farm and to cook alongside SNP ambassador Chef Todd Mitgang of NYC’s Crave Fishbar. The two interactive events educated RDs on sustainable aquaculture practices and offered delicious new seasonal salmon recipes. Thank you to our sponsors, Aquaculture Stewardship Council (ASC) and Global Salmon Initiative, plus delicious salmon from Ora King and Secret Island Salmon.
FDA/EPA Guidance Emphasizes Children’s Brain Development
SNP staff and the Scientific Nutrition Advisory Council conducted two listening sessions with the FDA and EPA about their seafood advice for women and young children and provided them with recommendations on how to communicate the guidance. Subsequently, the departments released updated Advice about Eating Fish, which emphasizes the health benefits of seafood for this audience. It is accompanied by new graphics and handouts that for the first time emphasize the importance of seafood for children’s brain development and take several of our recommendations.
The 5th Annual State of the Science Symposium presented by SNP’s SNAC provided the latest information on seafood nutrition science, including human nutrition and environmental sustainability, addressed by leading experts. This program was underwritten by Co-Title Sponsors: DSM, National Marine Sanctuary Foundation, NOAA Fisheries; Platinum Sponsors: Alaska Seafood Marketing Institute, Veramaris; Gold Sponsor: StarKist; Silver Sponsors: GOED Omega-3, Sustainable Shrimp Partnership, Vital Choice Wild Seafood & Organics
NSC Task Force Expert Working Group Meeting
In September, the NSC Task Force brought together an Expert Working Group to provide education and insight towards the structure, governance, operations, and funding of a future National Seafood Council. The Initial Findings Report was released in December.
SNP’s Summer Giving and Giving Tuesday
SNP conducted two successful giving challenges in 2021: A Summer Giving Challenge in July and August and a Month of Thanks Challenge in November as part of the Global Giving Tuesday movement to help SNP keep up the momentum by educating Americans about the essential health benefits of eating seafood.
Founder’s Circle $50,000+
Chilean Salmon Marketing Council
Eastern Fish Company
Global Organization for EPA and DHA Omega-3s
Global Salmon Initiative
Judy Rodriguez, PhD, RDN, LD/N, FADA
Lilani Estacio Dunn
Mary Ellen Phipps
Mary Pat Bertacchil
Melissa Joy Dobbins MS, RDN, CDE
Rachelle Mallik MA, RD, LDN
Shelley Rael MS RDN
Stacy Bates, RDN, LD, CDE
2021 Board of Directors and Advisors
The Seafood Nutrition Partnership has a broad-based group of well-respected advocates, advisors, and partners from healthcare, academia, business, and nonprofits who share our mission of educating Americans about the health benefits of seafood. The following is a list of SNP stakeholders:
National Seafood Council Task Force 2021
- Alaska Wild Caught Seafood
- American Albacore Fishing Association
- Beaver Street Fisheries, Inc.
- Blue Ocean Mariculture
- Bon Secour Fisheries, Inc.
- Bosarge Boats, Inc.
- Bumble Bee Seafoods
- C&G’s Wild Alaska Salmon
- CenSea, Inc.
- Cooke, Inc.
- Cuna Del Mar
- Duna Fisheries
- Eastern Fish Company
- Forever Oceans
- Gorton’s Inc.
- Harlon’s LA Seafoods
- High Liner Foods, Inc.
- Judson Reis
- King and Prince Seafood
- Mazzetta Company, LLC
- New Hampshire Community Seafood
- North Coast Seafoods
- Premier Catch Seafood
- Rich Products
- Sea Port Products Corporation
- Straight to the Plate
- Trident Seafoods
- United Fishing Agency, Ltd.
Seafood4Health Action Coalition
The Eat Seafood, America! campaign is a collaborative effort of the members of the Seafood4Health Action Coalition.
FMI: THE FOOD INDUSTRY ASSOCIATION, SEAFOOD STRATEGY LEADERSHIP COUNCIL