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Annual Report 2021

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Letter from Jim Motos, 2021-Present Chair

Dear Friends,

2021 was a pivotal year for the Seafood Nutrition Partnership (SNP) and for the seafood sector as a whole. After seeing a broad coalition successfully come together as the Seafood4Health Action Coalition to amplify the Eat Seafood America! consumer-facing campaign in 2020, we saw an opportunity to scale SNP’s mission to help consumers understand the public health benefits of seafood through a National Seafood Marketing Campaign. The last national seafood marketing campaign took place over 30 years ago.  In 2021 we formed the National Seafood Council Task Force to galvanize the seafood industry around the formation of such a National Seafood Marketing Campaign. I am excited about the momentum across the seafood sector for growing the awareness of the public health benefits of eating more seafood.

The value of SNP came into full focus during the pandemic as consumers rushed to learn more about the health benefits of seafood. I strongly encourage the entire seafood sector to support a National Seafood Marketing Campaign because this has the potential to revolutionize the way the seafood sector interacts with the American consumer. The seafood industry needs to tell its own story with consumers and share the wonderful progress made collectively on sustainable seafood, seafood nutrition science, and the essential value of seafood to our health, planet’s health, and future food security.

I want to thank the Board of Directors for working diligently on the SNP mission and demonstrating bold leadership in these times. I want to acknowledge SNP’s Scientific Nutrition Advisory Council chaired by Dr. Tom Brenna. Our science council is the bedrock of the work conducted at SNP and they provide the seafood industry the confidence to communicate the healthfulness of eating seafood. Last but not least, I thank all of our valued donors and partners for making our work possible. 

Sincerely,
Jim Motos
2021-2022 Chair

Letter from Ms. Linda Cornish, Founder & President

Linda Cornish, President

Dear Friends,

2021 showed us the power of coming together and how we can impact health through seafood nutrition. I truly believe that seafood nutrition can be a solution to many of the global challenges we face today: public health, climate change, and future food security. Through our collective work, we are raising awareness of the essential role of seafood nutrition in dietary pattern advice such as the USDA and HHS Dietary Guidelines for Americans, the FDA Seafood Advice, UN Sustainable Development Goals, and Blue Food Assessment. 

Evidence-based science is the foundation of SNP’s mission and work. In 2021, members of our Scientific Nutrition Advisory Council (SNAC) and staff were invited to present to the FDA regarding its seafood advice. We are grateful that our recommendations helped emphasize the strength of science on the health benefits of seafood consumption for children’s brain development. The SNAC also hosted a successful 5th Annual State of the Science Symposium for both in-person and virtual attendees.

We continued to conduct the Eat Seafood America! consumer-facing campaign launched in April 2020 to encourage Americans to buy and eat sustainable seafood for health and to support the U.S. seafood community. This campaign is supported by the Seafood4Health Action Coalition of over 45 non-profit organizations and 9 retailers. This campaign has generated over 1.6 billion impressions to date and serves as an example of a potential national seafood marketing campaign.  

In 2021, SNP formed the National Seafood Council Task Force to educate the industry and policymakers on the public health benefits of eating seafood and the merits of educating American consumers on the health and nutritional benefits of eating seafood. 38 seafood companies joined the National Seafood Council Task Force to encourage industry peers to support the formation of a National Seafood Marketing Campaign.

This work is only possible through the support of our valued donors, partners, staff, and volunteer Board of Directors, Scientific Nutrition Advisory Council, Ambassadors, Seafood4Health Action Coalition, and NSC Task Force. Together we are making a positive difference in the lives of Americans through seafood nutrition. I am so thankful to be on this health journey with you!

Warmest Regards,
Linda Cornish
Founder & President 

 

Mission

SNP is a 501(c)3 non-profit inspiring a healthier America by empowering seafood consumption through partnerships and collaborations.

  • Vision: For Americans to live smarter and healthier through sustainable seafood.
  • Strategy: Build lifelong seafood consumers.

Snapshot 2021: The Year In Numbers

  • 915,902,048: Total Communications Impressions 
  • 800%: Return On Investment from SNP’s pilot digital marketing campaign to encourage consumers to buy more seafood at retail that reached 4 million households.
    • Consumers were 3 to 4 times more likely to eat seafood more often and 3 times more likely to eat seafood twice a week or more after seeing the Eat Seafood America! campaign.
  • 26,000+: Registered Dietitians Reached To Date
  • 51: New recipes on our website. SNP creates recipes year-round that both connect to the latest consumer trends, are timeless, and are always delicious. Did you know that these recipes are free for our partners to use?
  • 38: Seafood companies joined the National Seafood Council Task Force to encourage industry peers to support a National Seafood Marketing Campaign.
  • 45: Non-profits and seafood industry supporting organizations collaborated as part of the Seafood4Health Action Coalition alongside 9 retail partners

Eat Seafood America!

  • This initiative, launched in April 2020, has more than 45 partners coming together in 2021 with a mission to help Americans stay healthy and support the working waterfront communities impacted economically by the pandemic. Eat Seafood America! reached more than 1.6 billion impressions in 2021 and had support from 9 retail partners across the country. 
  • A fall 2021 pilot campaign, highlighted how Seafood Is Simple. Healthy. Delicious., with collaboration with retailers across the country, resulted in 800% ROI.

The Eat Seafood America! initiative was supported by funding from the Builders Initiative, Walton Family Foundation, National Marine Sanctuary Foundation, NOAA Fisheries, HEB, Rich Family Foundation, and Chilean Salmon Marketing Council.

 

Seafood Makes a Splash with the Wellness Shopper


Healthy eating “is the leading driver for seafood growth,” said Jessica Miller RDN, CDE, nutrition communications manager at the Seafood Nutrition Partnership.

 

 

The Seafood Nutrition Partnership’s “Stay Strong with Seafood & Family Meals,” campaign earned a Gold Plate Award from FMI – The Food Industry Association. The campaign coordinated family meal promotional efforts with more than 45 organizations and 9 retail partners through the Seafood4Health Action Coalition toolkit, which included graphics, blog posts, and other resources geared towards family meals, reaching 83,200 individuals.

Educational Webinars

In two engaging and educational webinars, SNP (virtually) brought a select group of influential dietitians to a salmon farm and to cook alongside SNP ambassador Chef Todd Mitgang of NYC’s Crave Fishbar. The two interactive events educated RDs on sustainable aquaculture practices and offered delicious new seasonal salmon recipes. Thank you to our sponsors, Aquaculture Stewardship Council (ASC) and Global Salmon Initiative, plus delicious salmon from Ora King and Secret Island Salmon.

FDA/EPA Guidance Emphasizes Children’s Brain Development

SNP staff and the Scientific Nutrition Advisory Council conducted two listening sessions with the FDA and EPA about their seafood advice for women and young children and provided them with recommendations on how to communicate the guidance. Subsequently, the departments released updated Advice about Eating Fish, which emphasizes the health benefits of seafood for this audience. It is accompanied by new graphics and handouts that for the first time emphasize the importance of seafood for children’s brain development and take several of our recommendations.

5th Annual State of the Science Symposium Hybrid

The 5th Annual State of the Science Symposium presented by SNP’s SNAC provided the latest information on seafood nutrition science, including human nutrition and environmental sustainability, addressed by leading experts. This program was underwritten by Co-Title Sponsors: DSM, National Marine Sanctuary Foundation, NOAA Fisheries; Platinum Sponsors: Alaska Seafood Marketing Institute, Veramaris; Gold Sponsor: StarKist; Silver Sponsors: GOED Omega-3, Sustainable Shrimp Partnership, Vital Choice Wild Seafood & Organics

NSC Task Force Expert Working Group Meeting

In September, the NSC Task Force brought together an Expert Working Group to provide education and insight towards the structure, governance, operations, and funding of a future National Seafood Council. The Initial Findings Report was released in December.

Photo from L-R: Amy Grondin, Kat Montgomery, Cynthia Wallesz, Andrea Tomlinson, Meghan Luck, Adam Taylor, Margaret Henderson, Paul Doremus, Jill Cronk, Erika Feller, Bill DiMento, Matthew Kilfoil, Linda Cornish

 

 

SNP’s Summer Giving and Giving Tuesday

SNP conducted two successful giving challenges in 2021: A Summer Giving Challenge in July and August and a Month of Thanks Challenge in November as part of the Global Giving Tuesday movement to help SNP keep up the momentum by educating Americans about the essential health benefits of eating seafood.

2021 Donors

Founder’s Circle $50,000+

Builders Initiative 
Chicago Community Trust
DSM
Google
H-E-B
National Marine Sanctuary Foundation
NOAA Fisheries
Rich Family Foundation
The Walton Family Foundation

Champion $10,000+

Alaska Seafood Marketing Institute
Beaver Street Fisheries
Bumble Bee Seafoods
CenSea
Cuna Del Mar
Gorton’s
High Liner Foods
King & Prince Seafood
Mazzetta Company
Rich Products
Sea Port
StarKist
True North Seafood
Veramaris

Advocate $5,000+

Aquaculture Stewardship Council
Avramar
Chilean Salmon Marketing Council
Eastern Fish Company
Global Organization for EPA and DHA Omega-3s
Global Salmon Initiative

Supporter $1,000+

Blue Circle Foods
Forever Oceans
Jack Kilgore
Judson Reis
Leroy
Nelson Griffin
Paul Doremus
Sonja Connor, MS, RDN, LD
Vital Choice

Contributor

Ainsley Stollar
Aleyna Besmer
Andrea Albersheim
Andrew Thorne-Lyman
Autumn Parker
Ben Friedman
Bill Lands
Bob Gill
Bob Yudovin
Bonnie Leppert
Brodie Lang
Charlotte Pearson
Chelsea Ellis
Christina DeWitt
Christine Garvey
Corey Lawler
Courtney Zs
David Albersheim
Deborah Rhoades
Diana Lai

Elaine Moquette-Magee
Elissa Kon
Ellen Stollar
Erika Feller
Faith Dunmore
Fiona Robinson
Fish Fixe
Georgie Heaverly
Hannah Heimbuch
Jackie Marks
Jason Driskill
Jennifer McGuire
Jennifer Rafael
Jessica Miller
Jim Motos
Judy Rodriguez, PhD, RDN, LD/N, FADA
Jung Kwon
Karen Busch
Karen Vartan
Kathleen Hoenig
Kerry Heffernan

Laura Ali
Laura Picariello
Lauren Errickson
Leah Swanson
Lilani Estacio Dunn
Linda Cornish
Liz Nussbaumer
Lori Shockley
Mandy Enright
Marie Whelen
Mary Ellen Phipps
Mary Pat Bertacchil
Maxwell Patel
Melissa Joy Dobbins MS, RDN, CDE
Michael Ciaramella
Michael Reaves
Nina Damato
Patricia Terry
Penny Kris-Etherton
Phil Spiller
Premier Catch

Rachelle Mallik MA, RD, LDN
Robert Gill
Robin Steele
Sadaf Ijaz
Sam Wiley
Sandra Cohen
Sandy Yi-Davis
Scott Nichols
Sean Chamberlin
Shelley Rael MS RDN
Stacy Bates, RDN, LD, CDE
Steve Hart
Steve Summerfelt
Shai McCarty
Susan Carlson
Taylor Stevenson
Tina Carlucci
Tom Enlow
Valerie Agyeman
William Sears

2021 Board of Directors and Advisors

The Seafood Nutrition Partnership has a broad-based group of well-respected advocates, advisors, and partners from healthcare, academia, business, and nonprofits who share our mission of educating Americans about the health benefits of seafood. The following is a list of SNP stakeholders:

Board of Directors 2021

Mr. Jim Motos (Chair), SVP, Rich Products – Consumer Brands
Dr. Paul Doremus (Vice Chair), Deputy Assistant Administrator for Operations, NOAA Fisheries
Mr. Judson Reis (Treasurer), Retired President & CEO, Gorton’s
Ms. Linda Cornish (Secretary), President, Seafood Nutrition Partnership
Dr. Steve Hart (Immediate Past Chair), VP, Global Seafood Alliance
Dr. Tom Brenna (Scientific Nutrition Advisory Council Chair), Professor of Nutrition, Dell Medical School, University of Texas
Ms. Jacqueline Claudia, CEO, Smarter Sorting
Ms. Sonja Connor, Research Associate Professor, Oregon Health & Science University; Past President, Academy of Nutrition & Dietetics
Mr. Jason Driskill, VP of Seafood, H-E-B
Ms. Christine Garvey, VP, Trident Seafoods
Mr. Nelson Griffin, EVP, Chief Procurement & Real Estate Officer. Red Lobster Seafood Company
Mr. Hugh Welsh, President & General Counsel, DSM N. America

 

Board Emeritus
Mr. Henry Demone
Dr. JoAnne M. Foody
Mr. Jack Kilgore
Dr. Judith Rodriguez
Mr. Detlef Schrempf
​Dr. Allan Walker

Scientific and Nutrition Advisory Council 2021

Dr. Tom Brenna (Chair), Professor of Nutrition, Dell Medical School, University of Texas
Dr. Martin-Paul Agbaga, Assistant Professor, Department of Ophthalmology at the Dean McGee Eye Institute, University of Oklahoma Health Sciences Center
Ms. Sara Baer-Sinnott, President, Oldways
Dr. Susan Carlson, AJ Rice Professor of Nutrition and University Distinguished Professor, University of Kansas Medical Center
Ms. Linda Chaves, Principal, Chaves Strategies; Retired Senior Advisor at NOAA NMFS
Ms. Sonja Connor, Research Associate Professor, Oregon Health & Science University; Past President, Academy of Nutrition & Dietetics
Dr. William Harris, Founder, Fatty Acid Research Institute
Dr. Joseph Hibbeln, Psychiatrist, Omega-3 Expert, Barton Health
Dr. Bruce Holub, Professor Emeritus, University of Guelph
Dr. Penny Kris-Etherton, Distinguished Professor of Nutrition, Pennsylvania State University 
Dr. Bill Lands, Omega-3 Expert, Author, Teacher, Advisor
Dr. Scott Nichols, Founder & Principal, Food’s Future LLC
Dr. Norman Salem, Corporate Scientist, DSM
Dr. Michael Tlusty, Associate Professor, University of Massachusetts Boston
Ms. Gretchen Vannice, RDN, Head of Global Nutrition, Wiley’s

Ambassadors 2021

Chef Kelly Armetta, Boston, MA
Chef Jennifer Chandler, Memphis, TN
Chef Johnny Carino, St. Simons, GA
Mr. Keith Colburn, Fisherman, Television Personality, Advocate, Seattle, WA
Chef Jeff Cowles, St. Simons, GA
Chef Chris Edelman, Boston, MA
Chef Tony Hang, Tampa, FL
Chef Kerry Heffernan, New York City, NY
Chef Jason Henderson, Nashville, TN
Chef Tim Hughes, Birmingham, AL
Chef Ayanna Johnson, Memphis, TN
Chef Ryan Lopez, Oakland, CA
Chef Todd Mitgang, New York, NY
Chef Ryan Nelson, Indianapolis, IN
Ms. Julie Qiu, New York, NY
Chef Michael-Ann Rowe, New York, NY
Chef Barton Seaver, Portland, ME 
Chef Ben Smith, Memphis, TN
Ms. Heather Tallman, Indianapolis, IN
Mr. Joe Urban, Greenville, SC

National Seafood Council Task Force 2021

  • Alaska Wild Caught Seafood
  • American Albacore Fishing Association
  • Avramar
  • Beaver Street Fisheries, Inc.
  • Blue Ocean Mariculture
  • Bon Secour Fisheries, Inc.
  • Bosarge Boats, Inc.
  • Bumble Bee Seafoods
  • C&G’s Wild Alaska Salmon
  • CenSea, Inc.
  • Cooke, Inc.
  • Cuna Del Mar
  • Duna Fisheries
  • Eastern Fish Company
  • Forever Oceans
  • Gorton’s Inc.
  • Harlon’s LA Seafoods
  • H-E-B
  • High Liner Foods, Inc.
  • Judson Reis
  • King and Prince Seafood
  • Mazzetta Company, LLC
  • New Hampshire Community Seafood
  • North Coast Seafoods
  • Premier Catch Seafood
  • Rich Products
  • Sea Port Products Corporation
  • StarKist
  • Straight to the Plate
  • Trident Seafoods
  • United Fishing Agency, Ltd.

Seafood4Health Action Coalition

The Eat Seafood, America! campaign is a collaborative effort of the members of the Seafood4Health Action Coalition.

 

2021 Financials

Annual Budget 2020 2021
Expenditures $858,240 $1,332,981
Program Services 81% 82%
Fundraising 11% 8%
Administration 9% 10%
Total 100% 100%