The Eat Seafood America! marketing campaign has achieved an 800 percent return on investment! The ESA campaign, which was launched as a rapid response to the COVID-19 public health crisis after COVID-19 with the dual goals of helping Americans stay healthy and boosting the U.S. seafood sector, was already shown to have increased seafood consumption in the U.S. The campaign reached four million households and “outperformed benchmark campaigns,” with every dollar spent on campaign ads resulting in a USD 9.00 (EUR 7.95) increase in seafood purchases.
Read more about the results from the ESA! Campaign here.